The Australian Labor government has announced a centralised opt-out register for online gambling advertisements, modelled on the country's existing Do Not Call register used to block unsolicited phone calls. Communications Minister Anika Wells confirmed that licensed wagering companies will fund the register through a levy, and that the reforms will also restrict inducements and commission-based referrals used to target customers. The measures fall short of demands from some parliamentarians and gambling harm advocates, who had pushed for either an opt-in model — meaning ads would only be shown to those who actively consent — or a full ban on online wagering advertisements.