Utah has enacted a law stiffening financial penalties on retailers found to chronically charge customers more than advertised shelf prices, with the measure taking effect on 6 May. The legislation was prompted by repeated failures at Dollar General and Family Dollar — two discount retail chains that target budget-conscious shoppers — after state inspection records revealed thousands of pricing violations across the United States. Under the new law, fines for repeat offenders rise to $10,000 per failed inspection from the sixth violation onward, a threshold that state officials identified as sufficient to draw attention from corporate executives, and the penalties apply to all retailers, including supermarkets and large-format stores.