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Monday, 12 October 2026
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Trade & Economy

Adidas sues Australian label White Fox over four-stripe clothing

Friday, 9 October 2026, 06:27 · 1 min read

Adidas has launched a trademark lawsuit in Australia's Federal Court against Sydney-based online fashion retailer White Fox, claiming its four-striped clothing is "deceptively similar" to Adidas's three-stripe mark, which has been registered in Australia since 1957. White Fox denies any breach and plans to argue that other Australian brands such as Cotton On, Sportscraft and Glassons also sell clothes with similar decorative stripes; a trial is expected early next year. The case matters because White Fox, which has grown rapidly to about A$542 million in annual revenue and expanded into the UK and US, could face damages, while Adidas previously won a similar four-stripe case against Pacific Brands in 2013.

Sources
BBC World — Adidas sues Australian label White Fox over four stripes design ↗︎
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