A new study of 200 young women in New Zealand has found that social media exposes them to a shifting and often irreconcilable mix of body ideals — simultaneously demanding they be thin, curvy, toned, and muscular — with 57% reporting feeling strong pressure to meet those standards. Around 17% said they had engaged in disordered eating practices, while many others described persistent body dissatisfaction and had considered cosmetic surgery; even women who felt they had achieved one ideal quickly encountered another to chase. Researchers warn that while individual strategies such as unfollowing harmful accounts can help, the deeper problem lies with platform algorithms that amplify unrealistic ideals, and that meaningful change will require solutions beyond placing the burden solely on young women themselves.