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Trade & Economy

Woolworths' 'Prices Dropped' promotions on trial as Australia's consumer watchdog alleges 'illusory' discounts

Wednesday, 22 April 2026, 06:22 · 1 min read

Australia's consumer watchdog has opened a landmark federal court case against supermarket giant Woolworths, alleging the company used a strategy of short-term price spikes to manufacture fake discounts under its

Sources
The ConversationHow court cases against Woolworths and Coles could change the future of shopping in Australia ↗︎The GuardianWoolworths engaged in ‘marketing magic’ to trick customers, consumer watchdog tells court ↗︎The GuardianWoolworths’ ‘Prices Dropped’ rules intended to prevent ‘gaming’ the promotional system, executive tells court ↗︎
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