India's Ministry of Electronics and Information Technology (MeitY) has proposed amendments to the country's IT Rules that would require AI-generated content to carry clear, uninterrupted labels for the entire duration that such content is displayed — replacing a looser existing requirement for labels to be merely "prominently visible." The draft amendment, which also includes measures to bring independent online news creators under greater government oversight, has been opened for public consultation with a revised stakeholder feedback deadline of 7 May 2026. The proposals are part of a broader regulatory push to improve transparency around synthetic media as AI-generated misinformation becomes an increasing concern globally.