Indian multi-sector holding platform Orenda Group has launched "Radha - Ek Prem Avtar," a culturally rooted storytelling experience focused on the Hindu devotional figure Radha, presenting it at the AUDA Auditorium in Ahmedabad on 19 September 2026 to coincide with Radhashtami, the occasion marking Radha's birth. The project was curated by Sai Ram Dave, a Gujarati folk artist and educator, and aims to explore the philosophical and spiritual dimensions of Radha's story beyond her well-known association with the god Krishna. Orenda Group, which manages a multi-sector fund of approximately $120 million, intends to develop the project into a scalable intellectual property across formats, part of a broader media push that includes a proposed INR 100 crore (roughly $12 million) Orenda Media Growth Fund announced at the Venice Film Festival earlier in September.