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Technology

OpenAI launches premium AI model targeting high-value professional users as rivalry with Anthropic intensifies

Thursday, 16 April 2026, 06:10 · 1 min read

OpenAI is pivoting toward business-focused products as a path to profitability, scaling back some consumer offerings while doubling down on enterprise tools designed for high-value professional work. The company, which counts more than 900 million weekly users of its ChatGPT platform, is betting that workplace applications — such as summarising emails and internal communications — represent a more sustainable revenue stream than consumer use alone. The shift comes as rival Anthropic (an AI safety-focused startup and one of OpenAI's key competitors) intensifies pressure in the enterprise market, pushing both firms to court corporate clients more aggressively.

Sources
The HinduChatGPT maker OpenAI shifts its focus to business users amid Anthropic pressure ↗︎
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