The creators of long-running US animated comedy South Park, Matt Stone and Trey Parker, have announced that the show's upcoming 29th season will be rebranded "South America" — a satirical nod to President Donald Trump's efforts to rename geographic landmarks. Trump has signed orders renaming the Gulf of Mexico as the Gulf of America and Lake Ontario as Lake America, with Apple and Google updating their Maps apps accordingly for US users; Stone and Parker mockingly cited the tech giants' compliance as "bravery and patriotism" inspiring their own name change. The announcement, made on social media alongside a jab at parent company Paramount Skydance's dealings with the Trump administration, comes days after South Park won an Emmy for Outstanding Animated Program, with the new season set to premiere on 16 September.