Indian film actor Allu Arjun has approached the Delhi High Court seeking protection of his personality rights, targeting the proliferation of fake apps and unauthorised use of his name, image, and likeness online. The actor, widely known for his blockbuster film Pushpa, argues that such misuse misleads fans and causes reputational and financial harm. The case highlights growing legal efforts by Indian celebrities to assert control over their digital identities amid rising online impersonation.