Ethiopia is experiencing a surge in wine production, with Bordeaux grape varieties driving both export growth and rising domestic demand. The East African nation, better known internationally for coffee and tej (a traditional honey wine), is quietly establishing itself as a serious wine producer, attracting investment and expanding vineyard coverage across its highland regions. The development marks a notable shift in global viticulture, signalling that East Africa is emerging as a credible player in an industry long dominated by European and New World producers.