Cue, one of Australia's longest-running women's fashion brands, has entered receivership along with its sister label Veronika Maine, marking the potential end of an institution that dressed professional Australian women for nearly 60 years. Founded in Sydney in 1968 at a moment when women were entering the workforce in growing numbers, Cue built its reputation on polished, tailored workwear that evolved through the power suits of the 1980s, the dark minimalism of the 1990s, and the loosening dress codes of the 2000s. Analysts point to a combination of factors behind the collapse: the post-pandemic shift toward casual dressing eroded demand for formal workwear, a blurred brand identity confused loyal customers when the label expanded into denim and trend-led pieces, and pressure from fast-fashion giants and global online retailers squeezed the mid-market segment where Cue had long operated.