Euisun Chung, executive chair of South Korea's Hyundai Motor Group, attended the Semafor World Economy 2026 forum in Washington on Monday, as the automotive conglomerate steps up its investment drive in the United States. Chung has reaffirmed plans to invest $26 billion in America by 2028, with robotics and physical artificial intelligence identified as central to the group's future growth. The forum, billed by its organisers as a US counterpart to the World Economic Forum in Davos, brings together senior global business and government figures to discuss economic strategy and policy.