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Switzerland·Trade & Economy

Swiss shirtmaker Bruli defies outsourcing trend with fully local production

Wednesday, 22 July 2026, 07:04 · 1 min read

Bruli, a luxury shirtmaker based in Stabio (a small town near Lugano in Switzerland's Italian-speaking canton of Ticino), continues to manufacture its entire collection on Swiss soil — a near-singular distinction in a global textile industry that has long shifted production to lower-cost countries. Owner Marco Brülisauer, who took over the family business in 1993 and reoriented it toward high-end clientele, employs thirteen staff and sells roughly 3,000 made-to-order shirts annually through select boutiques in cities including Zürich, Geneva, St. Moritz, and Miami. Guided by his father's maxim never to outsource production or expertise, Brülisauer has invested heavily in modern Swiss-made cutting technology while preserving artisanal techniques, arguing that maintaining in-house manufacturing know-how is the sole reason the decades-old firm has survived.

Sources
NZZ«Wir sind eine Luxusmanufaktur» – Marco Brülisauer lässt seine edlen Hemden noch ganz in der Schweiz nähen ↗︎
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