Brazilian President Luiz Inácio Lula da Silva, 80, is waging an unusual fitness-focused campaign ahead of October's presidential election, with allies and his wife regularly posting workout videos of the incumbent jogging, lifting weights, and performing squats to reassure voters about his health. The strategy matters because Lula is seeking an unprecedented fourth term — his seventh presidential campaign overall — and faces a pointed generational challenge from his likely opponent, Flávio Bolsonaro, the 44-year-old senator and son of jailed former far-right president Jair Bolsonaro, who has likened Lula to a "clapped-out" old car. Lula's camp has pushed back by drawing comparisons to Joe Biden's 2024 withdrawal over health concerns, with his biographer insisting the president possesses "astounding physical energy" — a narrative Lula himself reinforces with social media clips offering fitness tips and the declaration: "We can't stop the passage of time, but we can take care of our health."