Australia's competition watchdog, the ACCC (Australian Competition and Consumer Commission), has launched legal action against Amazon, alleging the tech giant violated consumer protection law by introducing advertisements to Prime Video under unfair contract terms. The regulator says more than one million annual subscribers, over 850,000 of whom had already prepaid for a full year of ad-free service, were forced to pay an extra fee to restore the ad-free experience they originally purchased, with no contractual right to a refund. Amazon said it is reviewing the case and that it has cooperated with the ACCC throughout its investigation.