Park Geon-roung, who became globally recognised at age seven as the lead child in the Baby Shark music video — the most-watched YouTube clip of all time with over 17 billion views — is now set to launch a career as a K-pop artist. The now-17-year-old will be backed by Pinkfong, the South Korean children's entertainment company behind the viral phenomenon. The debut marks a significant pivot for both the young performer and Pinkfong, which is betting that the goodwill of a beloved children's brand can translate into success in the fiercely competitive K-pop industry.