FIFA has confirmed that K-pop supergroup BTS, pop icon Madonna, and Colombian singer Shakira will headline a Super Bowl-style halftime show at the 2026 FIFA World Cup final, to be held on July 19 at MetLife Stadium in East Rutherford, New Jersey. The announcement marks the first time a major halftime entertainment show has been staged at a World Cup final, a format long associated with American sporting events such as the NFL's Super Bowl. Coldplay frontman Chris Martin will curate the performance, which will be produced by Global Citizen, a New York-based international civic organisation. Characters from Sesame Street and The Muppets are also set to appear.

The show will be broadcast live to a global audience and will support the FIFA Global Citizen Education Fund, an initiative aiming to raise $100 million for children's education and sports access in underserved communities worldwide.