Canadian activewear brand Lululemon has issued a public apology after a promotional yoga festival held on the Great Wall of China featured what Chinese social media users identified as a Japanese taiko drum rather than a traditional Chinese dagu drum. The incident, which drew more than 50 million views on Weibo (one of China's largest social media platforms), erupted after Chinese actor Zhu Yilong posted images of himself performing at the event, which had been billed as a celebration of Chinese culture. Lululemon acknowledged a failure in its review process and pledged greater diligence in future, removing all related content from its channels — a reminder of the reputational risks facing Western brands navigating China's politically and culturally sensitive consumer landscape.