South Korea's beauty industry has surpassed the United States in 2026 to become the world's second-largest cosmetics exporter, trailing only France. The rise of K-beauty — a global trend driven by South Korean skincare, makeup, and wellness products — has propelled the country into the top tier of an industry long dominated by European and American brands. The milestone raises the prospect that South Korea could eventually challenge France's long-held position at the top of the global cosmetics market.