Amazon founder Jeff Bezos pushed back against fears of mass technological unemployment at VivaTech (Europe's largest technology expo) in Paris, arguing that artificial intelligence will produce a labour shortage rather than redundancies. Speaking about his new AI venture Prometheus, focused on accelerating physical manufacturing, Bezos said the technology would remove barriers to human ambition and unlock new demand for workers. The remarks come as automation and AI increasingly move beyond software into physical industries, with humanoid robots and brain-controlled machines also drawing significant attention at the Paris event.