Boni, an Ethiopian content creator who produced videos in the Afan Oromo language (one of Ethiopia's most widely spoken tongues), died by suicide on April 29, 2026, after posting a farewell message and a video stating her intent on both TikTok and Facebook — content that neither platform's automated systems flagged before her death. In the months prior, Boni had been subjected to sustained online harassment, including videos that explicitly wished for her death and the loss of her pregnancy, which remained on TikTok despite violating its own policies. The case has intensified calls for accountability from TikTok and Meta, with critics arguing that both companies have expanded aggressively into large markets like Ethiopia while failing to staff or fund moderation capable of enforcing their own rules in local languages. If you or someone you know is struggling, please reach out to a local mental health helpline or crisis service.