Samsung Electronics co-CEOs Jun Young-hyun and Roh Tae-moon have appealed for continued negotiations with the company's labour union after talks over performance bonuses broke down, with workers threatening an 18-day general strike from 21 May to 7 June. The dispute centres on demands for higher bonuses at Samsung Electronics (South Korea's most valuable company and the world's largest memory chip maker), which recently reported a sharp rise in quarterly profits driven by demand for AI-related semiconductors. Analysts warn the walkout could cost the company up to 30 trillion won ($20.3 billion) and disrupt global semiconductor supply chains, prompting South Korea's labour minister to urge both sides to reach a compromise.