South Korea's Fair Trade Commission (FTC) has rejected voluntary corrective proposals from the country's two leading food delivery platforms, Baemin and Coupang Eats, which had been accused of abusing their market dominance to the detriment of restaurant owners and consumers. The companies, Woowa Brothers and Coupang, had sought consent decrees — agreements that would have ended the cases without formal legal proceedings — offering a combined hundreds of billions of won in restaurant support funds and pledges to abandon so-called "most-favoured treatment" requirements that had effectively forced restaurants to give the platforms preferential pricing. The FTC ruled the offers were insufficient given the scale of harm caused, with industry analysts estimating potential fines of roughly 730 billion won (around $477 million) for Woowa Brothers and 710 billion won for Coupang based on the violations alleged.