Young Cameroonians are increasingly treating social media not as entertainment but as a professional lifeline, using platforms like LinkedIn, Facebook, and Instagram to build personal brands, attract partnerships, and generate income in a job market where formal employment remains scarce. Content creators such as Emily Bougem, a 25-year-old university student in Yaoundé (Cameroon's capital) who wakes at 3:30 a.m. to edit tutorials before class, and comedian Florent Marius Ngah, who began monetising his videos in 2022, illustrate how digital visibility is being converted into real economic opportunity. However, experts caution that online presence cannot substitute for skills, and the same platforms enabling career growth also expose users to cyberbullying, hacking, and fraud — risks that a 2024 Cameroonian data protection law and ongoing government awareness campaigns are only beginning to address.